Yahoo is planning on removing all of the Facebook and Google login functionality in a move to heighten the overall user experience. This latest move by CEO Marissa Mayer who has been shaking up nearly everything from search to company culture to acquisitions.
“Yahoo is continually working on improving the user experience,” the company said in a statement, noting that the new process “will allow us to offer the best personalized experience to everyone.”
For now, users can still access Yahoo services using their Facebook or Google log-ins. A timeline wasn’t provided for when exactly they will cease to exist.
As TNW reports, the move to integrate Facebook and Google log-ins three years ago came as Yahoo sought to tap on their huge numbers of users — but it seems like CEO Marissa Mayer is keen to take a different route in a bid to reclaim native users and revive its ecosystem.
The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick’Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo’s Tourney Pick’Em sign-in process was first reported by the technology blog Betanews.